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Fetch Pet Gazette

Vol. 1, No. 1 — February 2026

Pet Cost Intelligence

What Your Pet
Actually Costs
(And Where You're
Overspending)

Neighborhood expertise, no upsell agenda. We've helped over 2,400 pet families in this zip code spend smarter — without compromising one tail wag.

Get Your Free Estimate Below

2,400+Families Helped

$340Avg. Monthly Savings

11 yrsIn This Neighborhood

Golden retriever mid-yawn, jaw wide open, showing teeth, close-cropped editorial black and white portrait

Photography: Fetch archive, 2025. Biscuit, 3-year-old Golden Retriever. Grain-free since Jan 2025.

"We finally stopped guessing."

— Maya R., Biscuit's mom

Real Stories

Three families. Three different pets. One honest conversation.

Case Study — Canine NutritionNutrition Optimization

The $80/Month Dog Food Mistake

How a first-time puppy family discovered their premium kibble was the one thing making Mochi sick.

The Hendersons — Tom, Priya, and their 8-month-old Goldendoodle Mochi — came in frustrated. Three vet visits in four months, a coat that wouldn't shine, and a premium kibble bill that felt impossible to justify. They weren't overspending on love. They were overspending on marketing.

"We were paying $94 a bag for food that had chicken meal listed fourth. Fetch showed us a $52 bag that listed deboned chicken first."
— Priya Henderson, Mochi's mom, Maplewood Ave.

Before & After Breakdown

Item	Before	After
Monthly kibble	$94	$52
Probiotic supplement	$28	$0 (included)
Coat supplement	$18	$0 (food-sourced)
Vet visits (avg)	$120	$40

$168

saved per month

Mochi's coat improved in 6 weeks. Zero vet visits in 5 months.

Goldendoodle puppy sitting on hardwood floor next to a silver food bowl, looking up with bright eyes, black and white editorial photograph

Fetch archive — Dog case file, 2025.

Case Study — Reptile HabitatHabitat Design

The Vivarium That Cost Twice

How a reptile hobbyist rebuilt his bearded dragon's entire setup — and spent $200 less the second time.

Marcus Webb had been keeping reptiles for six years when he decided to upgrade Copernicus's 40-gallon tank to a full bioactive vivarium. He'd already spent $380 on a setup that wasn't working — wrong UVB wavelength, substrate that held too much moisture, a heat mat that was cooking the wrong zone. He came in with a spreadsheet. We matched it line by line.

"I'd read every forum post. What I hadn't done was talk to someone who'd actually kept a beardie for a decade. That's what I found here."
— Marcus Webb, Copernicus's keeper, Oak Street.

Before & After Breakdown

Item	Before	After
UVB fixture (wrong)	$89	$65 (correct T5)
Substrate (replaced)	$45	$28 (bioactive)
Heat mat (unused)	$34	$0 (basking lamp)
Feeder insects (monthly)	$55	$32 (colony)

$211

recovered on setup

Copernicus gained 40g in 8 weeks. First successful shed in 14 months.

Bearded dragon lizard perched on a driftwood branch inside a vivarium tank with green plants, close-up editorial photograph in grayscale

Fetch archive — Reptile case file, 2025.

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Case Study — Aquatic StarterStarter Setup

The Goldfish That Turned Into a Hobby

A county fair win, a dying fish, and a family that accidentally became aquarists.

The Kowalski kids won two goldfish at the Millbrook County Fair in August. By September, both were dead. Their parents, Dana and Jeff, came in sheepish — certain they'd done something wrong. They had, but it wasn't their fault. The carnival cups, the bowls from the dollar store, the tap water with no conditioner — it was a setup for failure. We helped them start over, properly.

"Our daughter cried for two days. We came in expecting judgment. Instead, someone sat with us for 45 minutes and explained the nitrogen cycle like it was the most normal thing in the world."
— Dana Kowalski, Millbrook Lane.

Before & After Breakdown

Item	Before	After
Proper 20-gal starter tank	—	$79 (kit)
Water conditioner	$0 (skipped)	$8
Beneficial bacteria	$0 (skipped)	$12
Vet/replacement fish	$60 (twice)	$0

$60

in repeat losses avoided

Both new goldfish alive 5 months later. Lily now wants a betta.

Single orange goldfish swimming in clear water inside a properly sized aquarium tank with gravel and green aquatic plants, editorial photograph

Fetch archive — Fish case file, 2025.

Free Estimate

Tell us about
your pet.

No sales pitch. No pushy follow-up. We look at what you're currently spending, cross-reference it with what actually works for your pet's breed, age, and temperament — and send you a plain-language breakdown within 48 hours.

"I filled this out in four minutes. Two days later I had a three-page breakdown that saved us $200 a month."

— James O., Westbrook Drive, 2 dogs + 1 cat

What You Receive

Personalized cost breakdown (PDF)

Top 3 areas of overspend

Specific product alternatives

One free in-store consultation

Fetch Pet Gazette — Free Guide

The Real Cost of
Pet Ownership

12-month cost calendar by pet type

Hidden expenses first-time owners miss

When cheap costs more (and vice versa)

Vet visit frequency by breed & age

The subscription trap in pet food

18 pages · PDF · Free download

Free Download

Not ready for an estimate?
Start with the guide.

18 pages. No fluff. Written by our staff — the same people who have been answering these questions in person since 2015. Enter your email and it's yours immediately.

The Staff

We remember your dog's name.
And their grain allergy.

127 Elm Street, Millbrook.
Open since 2015.
(555) 847-2291

Elena Vasquez

9 yrs

Canine Nutrition Specialist

NAVC-certified. Knows every grain-free formula on the shelf.

Derek Osei

11 yrs

Reptile & Aquatics Lead

Keeps 4 personal vivariums. Will out-geek any forum post.

Suki Tanaka

6 yrs

Small Animals & Birds

Former shelter coordinator. Specializes in first-time owners.

The air smells like fresh kibble
and cedar shavings.

Every betta fish has a hand-lettered name tag. Every bag of food on our shelf has been tested by at least two staff pets. We don't carry products we wouldn't use ourselves, and we'll tell you honestly when a $12 option outperforms a $40 one.

That's the Fetch standard. It's not a policy. It's just how we were raised.

What Your PetActually Costs(And Where You'reOverspending)

Three families. Three different pets. One honest conversation.

The $80/Month Dog Food Mistake

The Vivarium That Cost Twice

Tell us about your pet.We'll find where your money's going.

The Goldfish That Turned Into a Hobby

Tell us aboutyour pet.

The Real Cost ofPet Ownership

Not ready for an estimate?Start with the guide.

We remember your dog's name.And their grain allergy.

Elena Vasquez

Derek Osei

Suki Tanaka

The air smells like fresh kibbleand cedar shavings.

What Your Pet
Actually Costs
(And Where You're
Overspending)

Tell us about your pet.
We'll find where your money's going.

Tell us about
your pet.

The Real Cost of
Pet Ownership

Not ready for an estimate?
Start with the guide.

We remember your dog's name.
And their grain allergy.

The air smells like fresh kibble
and cedar shavings.